"I'm delighted to be backing nuyuu. We've got a hugely experienced team who are dedicated to giving people what they want at a price they want, without sacrificing quality. Frankly, the gym sector is ripe for a bit of a shake up and nuyuu is a compelling proposition. I hope you enjoy your visit."

"When Ben Silcox (MD of nuyuu) approached me with his idea to open a chain of health clubs with a difference the only thing I could think to say is 'I'm in!' Starting at £19.99 for membership it's a value proposition, which is what I think people want in the current economic environment."

"We have taken great care to expand the offering to the community including Vibration training that will make the gym relevant to many more people, including those who have MS, stroke and Osteoporosis sufferers and many more."